The South Eastern Fabricare Association is a regional trade association serving professional drycleaners and launderers throughout the Southeast.  Our coverage extends throughout Alabama, Florida, Georgia, South Carolina, and Tennessee.  SEFA is proud to be partnered with the Drycleaning and Laundry Institute (formerly knows as IFI) and maintains a 100% overlapping membership.  Simply put, if your a member of one -- you are a member of both!

We are dedicated to the highest standards of business ethics and professionalism, environmental responsibility, textile serviceability and a positive public image. In carrying out our mission, we will be guided by these principles:

• Excellence: The highest professional and ethical standards will govern our work and our relationships with others;
• Leadership: We will act decisively on behalf of our membership and the dry cleaning/laundering industry;
• Collaboration: We are committed to listening to a variety of viewpoints and to building consensus within the industry;
• Innovation: We will continually explore new avenues to provide better service to our members.

SEFA is here to make our members and the industry stronger.  We thank you for your support, and are always looking for ways to serve you better.  Feel free to contact us anytime:  peter@sefa.org.

Attendees from across the SEFA Territory took advantage of a tremendous opportunity to learn from the experts, share experiences with their peers, and make new connections.  The program was a terrific exploration of what needs to be done to remain competitive and to grow your business.  From the beginning as Frank Briercheck of Phenix Supply demonstrated the impact your counter staff has on your business, through Jon Meijer and Peter Blake who showed viable ways to grow your business and on through James Peuster who explored ways to increase management efficiency -- the program was fantastic.

"We are all busy, and we all have things we need to be doing," commented Steve Chambers, "but the investment in time and money was well worth it.  I learned more here this weekend to save time and be more productive that I had hoped.  If you haven't been to one of these programs -- you just have to do it.  I can't see anyone not getting the return on their investment."