SEFA Seminar & Social...

SEFA Hits the Big Time in Nashville!

It's not often that The South Eastern Fabricare Association (SEFA) is able to fit so much into a single weekend, combining the SEFA Board Meeting, Annual Membership Meeting, Educational Seminar and a Social all in the span of two days.  SEFA's goal is to provide an educational seminar at every Board meeting. It's a great opportunity for the SEFA Board to meet and network with fellow member drycleaners. This weekend was no exception, Ron Garrett, Vice President with MW Cleaners provided the Nashville attendees with an outstanding presentation, "Where's Your Focus?"  Attendees were able to pick up several new ideas for improving customer service, leading to improved sales. Immediately following the seminar, all attendees were invited to the free social where networking was the name of the game. SEFA's Executive Director, Peter Blake didn't mince words when he stated, "Wow, what a great turnout." It really was a great turnout!

Education is the name of the game and SEFA is setting out to provide educational opportunities at every turn.  Just before hitting Nashville, SEFA's Peter Blake provided an excellent presentation in Chattanooga, "Social Media Marketing for Today's Marketplace." What we want members to know is that SEFA's educational opportunities are industry-specific.  Our members want to know how an education seminar helps me in my business," stated DLI's Jon Meijer.

The South Eastern Fabricare Association is a regional trade association serving professional drycleaners and launderers throughout the Southeast.  Our coverage extends throughout Alabama, Florida, Georgia, South Carolina, and Tennessee.  SEFA is proud to be partnered with the Drycleaning and Laundry Institute (formerly knows as IFI) and maintains a 100% overlapping membership.  Simply put, if your a member of one -- you are a member of both!

We are dedicated to the highest standards of business ethics and professionalism, environmental responsibility, textile serviceability and a positive public image. In carrying out our mission, we will be guided by these principles:

• Excellence: The highest professional and ethical standards will govern our work and our relationships with others;
• Leadership: We will act decisively on behalf of our membership and the dry cleaning/laundering industry;
• Collaboration: We are committed to listening to a variety of viewpoints and to building consensus within the industry;
• Innovation: We will continually explore new avenues to provide better service to our members.

SEFA is here to make our members and the industry stronger.  We thank you for your support, and are always looking for ways to serve you better.  Feel free to contact us anytime:  peter@sefa.org.