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President's Message

I am sure you all are feeling the same pressures and same challenges we are. Help is hard to find and keep. Over the counter volume is down. We are seeing less of the traditional dryclean only garments in for processing. I know we are not alone with those challenges. Our business has had to face those challenges and realize there are opportunities. We have had to look at the landscape and try and pinpoint areas where we can do better, and reach more people.

For us, one of our key areas of growth was a contract with the military base near us. It was an unbelievable amount of work, and a prolonged process to get the contract. We were pretty discouraged through the process wondering if we were doing the right thing --but we did it, and it has been a huge boon for our business.

Now my main headaches are finding personnel and employees capable of doing the work. Like I said before, we all share those challenges. What are you all doing differently? I know we are looking at increasing wash-dry-fold.

This is a growing service in our area. We are starting to gear our marketing towards the working families and enticing them to outsource their chores and create more family time. I would really love to hear some of the changes and new opportunities my fellow drycleaners are making.

Board Meet & Greet
As you see on the front page, we are ready to host live, in-person meetings again!  We are heading to Pine Mountain, GA for our Annual Meeting & Board Meeting this August.

I have gained so much knowledge and experience through my Board participation over the years, and we are proud to offer the same opportunity to all our members. The program is free for members to attend. It is a chance to learn and share ideas.

The SEFA Board moves its meetings between all the states in the region, so we will hopefully come to a city close enough for you all to join in. It is fun, social -- and professionally rewarding!

Lastly -- we do have openings on the SEFA Board and are looking for people from South Carolina, Tennessee, and Georgia that want to get involved. If interested please reach out to me directly or call Peter Blake at the SEFA Office to learn more.

Rhonda Eysel,
SEFA President
Rhonda Eysel
Master Kleen Dry Cleaners
(706) 323-7774

Don Holecek

Chairman of the Board


Julia Campbell

Savannah, GA

(912) 355-6266

Rhonda Eysel


Mark Watkins


DLI District III Director

Knoxville, TN

(865) 584-7464

DLI District III Director
Committee Member

​Mark Watkins

Birmingham, AL

(205) 991-8433


State Directors


Mark Watkins, VP

Jason Windham

Tim Morrow


Randy Parham, VP

Kevin Johnson

Joe Lancaster

Wash Respess



Rhonda Eysel, VP

Warner Wade

Julia Campbell

South Carolina

John Johnston, VP

Perry Bullard

Coles Taylor



Don Holecek, VP

Ready to leave a mark? Contact us!

Thanks for submitting!

Peter Blake

Executive Director



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